"CEO of The Search Guru, a (15 years) distributed model content marketing agency. My prior professional experience includes key roles at an electronic components distributor where I was part of the company’s eBusiness team recognized by PC Week magazine as the third best B2B program in North America, a personal hygiene start up, and an NCR distributor (North America).
Through speaking and serving startups through Fortune 50 companies, I am recognized as an authoritative voice on content marketing, search engine optimization (SEO), conversion tracking/analytics and conversion rate optimization (CRO).
I have received rave reviews for bringing my energetic, inspiring, and practical insights to companies like Advance Auto Parts, Connection, a top 5 electronic component distributor, a Fortune 50 Healthcare company, General Electric, Cleveland Clinic, BooksAMillion, SNHU, Bostik, Rakuten Overdrive, Inc. and others. I produce and deliver the Retail & Ecommerce Forum (2017, 2018, 2019) at Content Marketing World (the largest content marketing conference on the planet).
I was named one of the Top 50 Content Marketing Influencers (2018, 2019) #CMWorld (TopRank) and one of the top women in SEO in 2012 (Level343).
I am particularly fond of long, complex sales cycles, data-driven efforts and bourbon. "