An innovative technology leader and widely recognized entrepreneur, Davyeon
Ross has almost 20 years of experience in the technology sector. Ross is Co-
founder / President of DDSports Inc. of which ShotTracker is the first product.
ShotTracker is a sensor-based technology providing comprehensive real-
time stats & analytics to players, coaches and fans in practice and live games.
ShotTracker consist of a player sensor, a sensor integrated into the ball
(Spalding, Wilson, Nike, UA, Adidas, Baden and Molten) and court sensors
placed in the arena. These sensors work together to provide XYZ of player
and ball in real time. ShotTracker investors include Earvin “Magic Johnson,
David Stern and several other notable VCs.
In Oct. 2011, Digital Sports Ventures, founded by Ross, was acquired by Digital
Broadcasting Group, a top 5 Video Ad Network headquartered in New York, NY,
with offices in Los Angeles, Calif., Chicago, Ill., and now Overland Park, Kan. As
part of the acquisition, DBG named Ross, Executive Vice President, Publisher
Solutions. Ross’ responsibilities included overseeing product development
around the company’s Content Library Platform (CLiP), content acquisition and
the syndication and distribution of DBG’s six content verticals within CLiP.

As CEO of Digital Sports Ventures, Ross negotiated the rights to Division I
college sports video across seven major conferences, and set the strategy for the
company’s portfolio of content and interactive technologies. His vision of uniting
college sports and digital media into affordable, turnkey solutions opened new
doors for publishers, advertisers and agencies seeking to engage sports fans in a
targeted manner.
Prior to launching Digital Sports Ventures, Ross served as lead technical and
management consultant for eVergance Partners (acquired in 2007), managing
projects across the United States, Europe and Canada for clients including
Research in Motion (BlackBerry), T-Online, Business Objects, Sasktel, Mattel,
Siemens Medical Systems, Nortel Networks and others. Prior to eVergance,
Ross began his technology career as a software engineer for Sprint, playing
critical roles in the development of the company’s Customer Relationship
Management (CRM) and Knowledge Management applications.
A native of Trinidad & Tobago, West Indies, Ross left Trinidad in 1996 on a full
basketball scholarship where he was a four-year starter, captain and letterman
for Benedictine College's basketball team while leading the nation in field goal
percentage his senior year. Ross also earned a bachelor of science in Computer

Science and later earned his MBA from Mid-America Nazarene University. Ross
is also an active angel investor with investments in several startup companies
including eyeVerify (acquired by Alipay), Opendorse, Metactive, Flow forward
and others.