Startup Weekend Messina – al via la vendita dei biglietti

Sono ufficialmente aperte le iscrizioni per partecipare allo Startup Weekend Messina. L’evento, organizzato dall’associazione Startup Messina in collaborazione con ALuMnime e con il patrocinio dell’Agenzia Nazionale Giovani, si svolgerà dal 13 al 15 Novembre 2015 a Messina.

L’obiettivo primario è creare un ecosistema imprenditoriale, facendo incontrare chi fa impresa con chiunque si avvicini a questo mondo per la prima volta. Una tre giorni, quindi, che darà la possibilità ai giovani messinesi di far conoscere la propria idea di business e di iniziare a svilupparla concretamente grazie all’aiuto di professionisti ed imprenditori che, in qualità di mentor, li affiancheranno durante tutta la durata della manifestazione.

Il meccanismo alla base dello Startup Weekend è molto semplice: nella giornata di venerdì tutti i partecipanti avranno a disposizione alcuni minuti per mettere sul tavolo le loro idee. Quelle più interessanti prenderanno parte al “gioco” e si formeranno dei veri e propri team di lavoro completi. Dalla mattina di sabato alla domenica pomeriggio, le varie squadre avranno modo di lavorare alla propria idea. Domenica sera tutti i progetti verranno presentati a potenziali investitori e verranno premiate le tre idee migliori.

Allo Startup Weekend Messina possono partecipare tutti, basta soltanto acquistare il proprio biglietto, al prezzo scontato di 25 euro (offerta valida fino alla mezzanotte del 18 ottobre) sulla piattaforma Eventbrite.

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Young bloods win big at #SWDub

54 hours later and it’s all over.

We’ve had ideas pitched, teams formed, brain dumped, customers developed, validations made, leads generated, sales made, revenue raised, mentorship recieved, and food consumed.



No doubt the judges had their jobs cut out for them but after all said and done here are the winners at Startup Weekend Dublin – July 2015 edition.

There was special mention to team FitMyBits for their solution to helping women get the right fit for bras. There were the only team to have made sales over the weekend to the tune of Euro 125.00 from 5 customers.




In 3rd place – Comrade, an app to help find friends in a new city




Runner up, PhotoCAD – a simple app helps you convert images taken with your smartphone camera into CAD files




And the winners of the July 2015 edition of Startup Weekend Dublin is….Book-E, a digital platform that enables users to bet on e-sports.



Perhaps more impressive is that the team was made up of really young members – 16 & 17 year old with the pitch presented by the former. The team won a trip to Berlin for a large hackathon courtesy of @WelcomeStartup – DCU Ryan Academy.


Congratulations to all the teams and it was really a close one and many thanks to all who made this happen – volunteers, organizer, mentors, judges, sponsors, facilitator, host, and guests.

Till next time.

Signing Out.

Questions you may have before the Weekend

Is this event for me?

Startup Weekend attendees’ backgrounds are roughly 50% technical (developers, coders, designers) and 50% business (marketing, finance, law). What unites all attendees is a common interest in entrepreneurship: whether a serial entrepreneur or new to the startup scene, every attendee is interested in working with a like-minded, motivated and skilled team to develop a product or business in one weekend. If this sounds like you, this is the event for you!

Can I attend without participating on a team?
Yes, you can buy a ticket to come to the Demo show for 6€. However, apart from Organizers, selected Coaches, Speakers, and press, everyone who attends the event is expected to participate on a team. This is important not only to preserve the ‘vibe’ of the weekend (“no talk, all action”) but also to minimize distractions/disruptions for working teams.

How do I register?
Check this site

Why do I pay?
The majority of your ticket price goes towards paying the 7 meals, snacks, and drinks that we provide over the weekend. In fact, ticket sales rarely cover even such basic bottom-line costs! We rely on local sponsorships to help keep ticket prices low while keeping the value of the event high.

What do the multiple ticket types mean?
As Organizers, we strive to maintain an event ratio of ‘Technical’ (i.e., those whose skill-sets include software development or coding, graphic design, etc.) and ‘Non-technical’ (i.e. those with backgrounds in business, marketing, finance, etc.) participants. One of our most consistent pieces of feedback is that this ratio is of the utmost importance to ensuring a high-quality event for everyone.Therefore, we ask that you only purchase tickets in the category which describes your background.

What should I bring?

  • Laptop
  • Power cord
  • Business cards
  • Camera – take pictures and video!
  • A second monitor, keyboard, etc…. set yourself up to be productive!
  • Lots of creative energy!

How do I prepare?
Do some research into startup tools and best practices to get ready to rock the weekend – start with our database of resources at Make sure you get lots of rest prior to the event, and finally – tell your friends!If you plan on pitching an idea:

  • Do as much research/preparation around your idea as you feel is necessary to give a persuasive pitch and attract a team.
  • Boil the idea down to the basics: with 60 seconds, you only really have time for a hook, so pull out the most attractive key points of the idea and forget the rest.
  • Practice your pitch using a timer!

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#SWDub Mentors Share Their Failure Stories

This is was not on the agenda but our ever dynamic team lead, Tracy Keogh, quickly put together a line-up of mentors to share their failure stories with #SWDub participants.

Perhaps inspired by a previous event – StartupWake (formerly known as Flounders), the #SWDub saw 5 now-successful entrepreneurs share their failure stories and here are the punchlines from each:


1. Actively try to succeed instead of actively trying not to fail – Alia Lamaadar,



2. Obey your gut feeling and avoid easy money – Luca Boschin, Logo Grab



3. Avoid bluffing your way into leaving the table empty handed – Jason Hassett, We Develop



4. Don’t be fooled by results from test environments – Jason Ruane,



5. Giving away equity for quick wins is a very bad idea – Nubi Kay, Travel Bay


That said, don’t be afraid to fail, embrace it but hate it enough to want to succeed.

Have any failure lessons you’d like to share or anything to add to this, go ahead and add it in the comment box.

#SWDub Mentor Series: Nailing Your Target Market

Shane Murphy is Marketing Director EMEA at AdRoll and has worked for over 10 years taking new products and services to market and growing them for brands like Orange and PaddyPower. He is passionate about helping people build and grow their businesses.

On this third edition of the #SWDub Mentor Series, sponsored by Bank of Ireland, Shane really digs in on how to go about nailing a target market.

Too often people immediately rush into executing the first idea they have before truly refining it and ensuring that the concept is set up for success. You must take your core product or service and define a fully fledged value proposition around it. You need to know how to position it, how to price it, what brand tone of voice to use, all these other elements that take a concept and bring it to life for a target market. Almost every single successful company does not have a unique product, they have a unique customer proposition.

The absolute most critical step in building out your full value proposition is defining your target market. From this, all other things will flow.

Ryanair didn’t win because they are an airline, they won because they clearly understood their target customer, defined a “Low cost and on time” value proposition to target that market, and then executed that value proposition in all their customer touchpoints. Similarly the Nintendo Wii didn’t win when it launched because it was the best console. In fact, on traditional metrics such as processing power it was the worst, but it won by going after a different market segment (families rather than gamers) and then executing the value proposition in everything they did from pricing, graphic design, distribution and marketing.

So how do you define your target market? Let’s dig in!


Defining your target market

Step 1: Use customer segmentation techniques to build a picture of your market

Many of you will have heard about “customer segmentation” before, this is the art of cutting a market up into “segments” and articulating which one you are going after. There are a number of different types of segmentation all of which have their merits. In order to define your target market I would suggest you have a bash at trying to define your customer across all three main segmentation types:

  1. Demographic: what age are they? What sex? Typical job they have? Income level? Where do they live?
  2. Attitudinal: what are their political beliefs? What do they care about in life? What are their attitudes towards your product area? What motivates them?
  3. Behavioural: what behaviours do they display when using your product type? How often do they use your product type? When do they use it? Do they snack on it or binge?

You should take creative licence with making as many assumptions as you like. If you had a massive budget you would commission research to figure this stuff out but for the average startup even just using your own intuition will force you to think much more clearly about your target market than most people do.


Step 2: Write your ‘Pen Portrait’

Writing a Pen Portrait brings everything you know about your target customer into one place and tries to describe the bullseye customer using the Demographic, behavioral and attitudinal information you mapped out in step 1.

Some Questions to ask yourself before writing yours:
1. What’s their name, age, education, sex, job?
2. What are their motivations in life?
3. What makes them happy?
4. What are their fears?
5. What are their political beliefs?
6. What media do they consume?
7. What other brands do they love?

Now try to articulate exactly who your target customer is and write your ‘Pen Portrait’. Write it in the first person. Give them a name. Describe them like you were telling a story about them. Below is an example of one done by Yves Saint Laurent. Notice how incredibly specific it is. You might be worried that if you are that specific about your market you will not be mass market enough. Don’t worry about that. If you hit the bullseye customer you will bleed into a much wider segment than you originally defined. If you don’t define the bullseye you will just fade into irrelevance.

“My name is Elizabeth Duke and I am 29 years old. I currently work as the PR manager for a top London Public Relations Firm.

I have a keen interest in Fashion, and i like to do a ‘season’ shop, once every 3 months. I buy Investment pieces; items that i feel with withstand new trends and offer a classic and simplistic feel. I like to shop in Yves Saint Laurent and Gucci for the more timeless items, but i also shop at Stella McCartney, especially in the summer months, for the fresh and feminine style of the brand.

I currently live in Chelsea, London in a penthouse apartment with my husband, an Investment Banker. We like to visit our country house in the Cotswolds and also enjoy regular visits to our holiday villa in St. Tropez, France.

My interests include Gastronomy and fine wines, Fashion, as previously mentioned, traveling and experiencing new cultures as well as luxury spa retreats. I like to indulge myself with regular treats, and i take great pride in my appearance. In terms of my dislikes, I am not a ‘bargain hunter’, i have little interest in ‘Fashionable but cheap’ items, and I despise high street retailers who create replicas of the designer brands.

I read Vogue, Harper’s Bazaar and Tatler; the lower market gossip magazines such as Heat, Closer or More are of no appeal to me. The lives of celebrities should be private and not advertised as a public spectacle.

As far as my career is concerned, work comes first and a family comes later at this present point. I love the fast paced, dynamic and ever changing variety of my industry, and I constantly thrive for more”

Great so now you’ve defined your target market. The next step is to define clearly your value proposition.


Defining your Value proposition

A Value Proposition is a statement which outlines how your product or service adds value over and above similar offerings to your defined target customer.

It is a critical statement of intent to outline this value proposition as it forms the basis for how you position your marketing. By defining this you are outlining who you are targeting and why they should care. This then should feed into every element of your marketing.

As mentioned, maintaining proposition consistency is one of the key factors to long term success. Look at companies like Ryanair and Apple, two companies with polar opposite propositions, Low Cost in Ryanair’s case and Product Quality and Simplicity in Apple’s case. They unflinchingly stay loyal to their core propositions and this can be seen in every part of their marketing mix from their communications to their pricing. They have completely different strategies but have achieved long term success by doggedly sticking to their core proposition.

The first step in defining your Value Proposition is to map out your positioning on Bowman’s Strategy Clock. This is a tool used to ensure that you are competing in an effective strategic positioning. Companies who fail often do so as they fail to have a differentiated strategy. Give it a go yourself and make sure you are clear where you sit on the clock.

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Position 1: Low Price/Low Value

This is a very clear but not very often used strategy. It involves providing an unapologetically lower quality product / service but for a very low price. When Aldi and Lidl launched this is the positioning they adopted to good effect.

Position 2: Low Price

This strategy usually requires high volume in order to use economies of scale to drive down costs and allow for a profitable low price strategy. If you are going to compete here you will want to be ready for a price war as the likely competitive response is to drop prices. If you are a startup it’s highly unlikely you have higher margins than bigger incumbents and so this strategy can be risky and difficult to scale.

Position 3: Hybrid (moderate price/moderate differentiation)

Companies who compete here offer a low price but for reasonably high quality service. This can be a risky strategy as you can easily send out mixed messages. Also as a startup it’s a difficult strategy to maintain as it again usually requires a higher than average margin to sustain the low prices. It’s unlikely as a startup you are operating at this higher margin. A good example of a company operating here would be Aer Lingus who have started to compete on price with Ryanair while still promoting a quality service message. Aer Lingus have however struggled with this as they neither win on price nor on service.

Position 4: Differentiation

This strategy offers products or services of a high perceived value. Often this means that a higher price is therefore required in order to ensure quality is profitably achieved. Branding and quality in every customer touch point is critical to achieve this. Even if you are selling a physical product customers expect a high level of service from companies operating here so ensure that you have invested appropriately in your customer care and other touch points like your retail presence. Apple is a good example of a company who operate effectively with this strategy. High quality mass market products. This quality can be seen in their unique retail experience.

Position 5: Focused Differentiation

This position on the clock is reserved for the high quality goods which come with high prices. Designer labels such as Hugo Boss or Ferrari are great examples of this. This position can lead to high margins but requires absolute focus on quality in every customer touchpoint. The packaging of a perfume is almost more important than the smell itself.

Positions 6, 7 & 8:

As a startup you should not attempt one of these strategies. You will fail. That is all.


The Value Proposition Statement

OK, so now you know generally how you want to position yourself and your target customer, you’re now ready to write your proposition statement. Essentially a proposition statement outlines what you are going to offer, to whom, and what makes you better than the competition. Below is a simple template you can use to make sure it’s to the point.

Proposition Template:
1.For “insert target customer”
2.Who “insert statement of need or opportunity”
3.Our (product / service) is: “insert product description”
4.That: “insert statement of benefit”
5.Unlike: “insert competitors”
6.We: “insert statement of differentiation”

Example proposition statement for fictional online estate agent:

For internet savvy, cost conscious people who want to let or sell their property, The Good Agent is an online estate agent that provides a low cost, flexible solution that gives the customer complete control of the letting and selling process.

Unlike traditional estate agents like Sherry Fitzgerald, we do not charge high commission rates for an inflexible service. We charge one low fee  and only charge for the services the customer uses. If they want to do their own viewings.. they save. If they want to provide their own photos… they save. If they want to handle negotiations themselves… they save. We offer the first truly customer focused  estate agent service.

Shane will be around mentoring and coaching teams at the Startup Weekend Dublin. Do share and stay tuned for the next post in the #SWDub Mentor Series courtesy of our sponsor, Bank of Ireland.

Une histoire de thème

Si mon projet ne concerne ni le vin, ni la gastronomie, ni le tourisme, est-ce que je peux quand même participer ?


C’est LA question que l’on nous pose depuis l’annonce du thème du SWBX et qui reviendra certainement chaque jour jusqu’au 15 mai 2015. Elle mérite donc de trouver dès aujourd’hui sa réponse : petite histoire d’un gentil organisateur du SWBX qui explique le pourquoi du comment de ce thème, et qui vous propose les solutions qui s’offrent à vous.

Un constat

Startup Weekend, c’est un événement par semaine au moins en Europe.
Pour vous donner une idée, rien qu’en France c’est :

  • Nantes, 12 Septembre 2014
  • Perpignan, 27 Février 2015
  • Paris (Women Edition), 6 mars 2015
  • Tours, 20 Mars 2015
  • Toulouse, 27 Mars 2015
  • Mulhouse, 10 avril 2015
  • Monaco, 24 avril 2015
  • Montpellier, 8 mai 2015
  • Paris (Maker Edition), 8 mai 2015
  • Compiègne, 15 mai 2015
  • Bordeaux (Wine, gastronomy and tourism), 15 mai 2015
  • Aix-Marseille (Green & Tech Edition), 22 mai 2015
  • Lyon (Food Edition), 29 mai 2015
  • Belfort-Montbéliard, 29 mai 2015
  • Le Mans, 25 septembre 2015

Et on en oublie certainement…

Des concours d’entrepreneuriat, il y en a partout et tout le temps en France.

Pire encore pour nous, l’écosystème entrepreneurial bordelais est, nous l’avons très vite découvert, extrêmement dynamique, et il ne nous a pas attendu pour avancer et bosser sur des idées.

Objectif : se faire une place !

Au départ, notre événement était généraliste. On a pensé dès le début à se spécialiser bien sûr, à faire bosser les gens sur un sujet commun, mais on était bien trop frileux, on avait peur que les gens se bloquent sur ce thème. C’était trop tôt pour prendre des risques, tu te rends compte : « pas de Startup Weekend depuis 3 ans, il faut que le Startup Weekend refasse une ou deux éditions pour fidéliser les gens ». Et puis, ça nous faisais déjà assez peur comme ça.

Mais, nous sommes allés à la rencontre des principaux intéressés, les entrepreneurs bordelais, les étudiants, les différents réseaux d’habitués, et on s’est vite rendu compte que la demande était bien présente mais sur des événements concrets, qui sortent un peu des sentiers battus, et qui débouchent sur un vrai résultat. Tout le monde connaît le Startup Weekend, on ne révolutionne rien.

Et récemment, on nous a dit :

« Vous voulez faire un Startup Weekend pour faire un Startup Weekend, ou vous voulez faire un événement qui défonce, qui apporte une vraie plus-value et qui se différencie ? ».

C’est vrai, t’as raison ! Vite, une réunion d’urgence, on prend une décision, et on change tout ! On veut un événement qui claque, miser sur la qualité, avoir des personnes motivées pour aller dans une même direction, pour brandir bien haut les valeurs de notre belle ville et de notre belle région. Les faire accompagner par des mentors expérimentés sur la question et constituer un jury connaisseur et reconnu.

Des startups pour mettre en valeur le patrimoine bordelais

La ville de Bordeaux, par le biais de son site Osez Bordeaux titre: Bordeaux, un art de vivre

 « C’est à un subtil cocktail mêlant splendeur architecturale, rayonnement culturel, vignobles de renommée mondiale, gastronomie de choix et douceur du climat, que succombent chaque année les quelque 3 millions de visiteurs de passage à Bordeaux. »

Tout est dit ! Et notre thème est trouvé. 3 mots, parce qu’on a quand même toujours un peu peur que le thème soit trop restrictif, et parce que, si on y réfléchie bien, ces mots perdent un peu de leur saveur lorsqu’ils sont dissociés : Vin, Gastronomie et Tourisme. Pour ce qui est de la douceur du climat, on se dit qu’en mai, ça devrait aller, et la splendeur architecturale sera représentée par les nouveaux locaux de Kedge Business School qui nous fait l’honneur de nous soutenir et de nous encourager dans nos démarches car l’entrepreneuriat est l’une de ses priorités, mais ça nous en reparlerons plus tard.

Les possibilités qui te sont offertes

Alors à ce stade, face à ces thèmes, quelles possibilités s’offrent à toi si  l’idée à laquelle tu réfléchie ne correspond pas vraiment ? On te donne 3 pistes que tu pourrais éventuellement explorer.

Le petit filou

Ton idée n’est pas clairement dans le thème, tu le sais. Mais il y a toujours un moyen de faire le lien. Tout ou presque peut se rapporter au tourisme, à la gastronomie ou au vin, tout dépend de la manière dont tu tourneras ton idée pour convaincre les autres participants de se lancer dans ton aventure. Tu peux donc décider d’escroquer quelque peu l’audience, ou peut-être modifier ton idée pour en créer une nouvelle qui correspond au thème.

En clair, tu ne travailleras pas sur ton idée première durant le weekend, mais cette rencontre avec d’autres têtes bien faites va te permettre de challenge certains points similaires, et de valider ou non ton idée de base.

Le bon élève

On va pas le cacher : c’est certainement la bonne attitude à adopter. Tu t’es renseigné, tu as lu de la documentation sur internet pour comprendre ce qui t’attendait durant ce weekend, tu t’es procuré un dossier de sponsoring pour étudier à quoi sert le prix que tu payes, ou tu as simplement regardé des vidéos sur Youtube pour t’imprégner de l’ambiance Startup. Bref, tu connais la mécanique, sais ce qui t’attend durant ce Startup Weekend. Et ça tu l’as bien retenu au moment où Victoria te l’as dit :

« Le but n’est pas tellement de créer une entreprise au bout de ce weekend *regard séducteur*, mais plutôt de participer à cet événement, de découvrir la scène startup et de rencontrer des personnes qui sont aussi motivées et aussi géniales »

Victoria Stoyanova – Regional Manager Up Global

Si tu ne l’as pas vu, c’est le moment :

En bref, tu vas passer un très bon weekend, même si c’est pour bosser sur l’idée de quelqu’un d’autre, rencontrer peut-être des personnes qui seront les partenaires de ton projet plus tard, et développer des compétences et qualités auprès de mentors expérimentés qui te seront nécessaires lorsque tu souhaiteras te lancer.


Cette attitude découle fortement de la précédente, mais avec la créativité en plus. En effet, tu décides de venir participer au Startup Weekend pour passer un excellent moment et monter en compétences.

Mais en plus, tu souhaites participer à la réussite de cet événement en venant pitcher une idée nouvelle, une idée conforme au thème. Le vin, la gastronomie et le tourisme, ça touche absolument tout le monde, et je suis sur que chacun d’entre vous peut venir pitcher une idée le 15 mai. Nous avons tous des idées géniales et il ne faut pas avoir peur de venir les partager.

En effet, c’est tout à fait dans l’esprit du Startup Weekend de ne partir que d’une simple idée. De partir de rien, pour créer un réel prototype en 54h. Tu verras, c’est une aventure formidable et dont tu pourras être fier.

Women Startup Weekend: la pizza la porta Sgnam!

Tra un’idea di startup e un business plan, cosa c’è di meglio di una bella pizza fumante?

Ecco allora che a Women Startup Weekend saranno con noi i ragazzi di Sgnam, pronti ad offrirci una gustosa pizzata la sera di sabato 14 marzo!

Sgnam è infatti una startup nata a Bologna da un team di giovani appassionati di cibo, web e nuove tecnologie e opera nel campo della consegna di cibo a domicilio.

L’idea alla base è semplice ma di successo: il cliente, dopo aver inserito il proprio indirizzo, trova tutti i ristoranti che consegnano nella zona e, dopo aver personalizzato l’ordine, lo invia al ristoratore. In pochi secondi il cliente riceve dal ristoratore un feedback sui tempi di consegna e dopo poco, voilà, il cibo è in tavola!

In più, Sgnam è utilizzabile sia da web che da App Mobile. Facile, no?

Ad oggi Sgnam è presente in 5 città: Bologna, Milano, Firenze, Modena e Reggio Emilia ed è stata segnalata da importanti testate come Il Sole 24 ore, Gambero Rosso e Wired.

Noi non vediamo l’ora di gustarci una bella cena a base di pizza, networking e relax tutte insieme 🙂

L’appuntamento allora è per sabato 14 marzo, grazie a Sgnam!

E tu, ci sarai?

Iscriviti subito al Women Startup Weekend: tariffa ridotta Early Bird fino al 28/02!

"I Survived Startup Weekend Austin and All I Got Was This Awesome T-Shirt."


Startup Weekend Austin
February 6th, 2015

People’s reactions waiting to grab the mic during Friday night pitches.

Last weekend’s installment of Startup Weekend Austin (AKA: #atxSW15) has taught us all a number of valuable lessons.  Attendees learned a great deal about the process of forming a team, brainstorming ideas, validating markets, building a business model canvas, and which coffee shops around town are indeed 24-hour.

From the organizing team’s perspective, we’re accustomed to observing, learning and supporting as the teams do their thing, so the fact that we all learned lots of new things shouldn’t be all that surprising.  However, this weekend was a little bit different.  To say that it was the highest caliber of Sunday night pitches we’ve ever seen only scratches the surface.  Organizers, mentors and judges all learned that Austin’s entrepreneur and developer community is not to be taken lightly.  The buzz around the Capital Factory all weekend revolved around the realization that these teams were all producing some of the best platforms, services and products that any of us had ever seen from such an event.

Here are some photos that highlight the intensity, collaboration, and great fun that we all shared in the 54 hours that were Startup Weekend Austin 2015:

J.D. Weinstein and Chris Gillan started things off by sharing their advice and experience with the group:

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Our fearless facilitator Kav walked teams through the process of pitching, and the weekend was off!
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The weekend seemed to fly by as teams worked as quickly as possible, building websites, validating markets, doing customer interviews (some teams even took to the streets of downtown Austin to do so), and anything else required of their newly found startup.  On Saturday afternoon, our fantastic team of coaches worked to mentor teams, who were eager to soak in any advice they could wring from folks with deep experience and entrepreneurial wisdom:

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The organizers had a particularly enjoyable time, helping teams find resources, coordinating coach arrivals and conversations, but mostly hanging out at Capital Factory swapping stories:

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Mostly, we had to remind folks how little time they had to do so much work.  “No talk, all action,” as they say.

But all good things have to come to an end at some point, and Sunday evening arrived in a whir of PowerPoints, Google presentations, Prezis and various other slidedecks demonstrate to the judges that it represented the best of the best. Our panel of judges geared up for 18 presentations, the most any of us had ever heard of for a Startup Weekend:


Here are some photot highlights from the Sunday night presentations:

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The top three teams all barely edged out the competition after a tough deliberation by our judges.  The top three teams are as follows:

3rd Place — 21 Day!


2nd Place — Knock Knock!


And the first place team, Free Will!


There you have it.  The weekend was a huge success and we all learned a great deal.  Ultimately, we hope that every team learned about the outstanding community that exists in Austin that supports radical ideas that can change the world.  We hope teams met a bunch of folks from the awesome community of individuals who make up the fabric of our great city who are more than willing to lend a hand, an ear or the ever-tantalizing email connection to “a good friend who will absolutely love what you are doing.”  Most of all, we hope that teams learned about how to “Start up!”  See you again real soon!



A special thank you to the folks at RetailMeNot, without whom Startup Weekend Austin would not have been possible.  Also, thanks to Tito’s Handmade Vodka and TechMap for their generous donations.  Thanks always to Capital Factory for hosting us at their awesome downtown space!

Follow us on Twitter at @atxSW and follow ME on Twitter at @dearmrduffy

After 54 hours at #SWDub, the winners are…

After 54 hours of brainstorming, building teams, talking to mentors and coaches, listening in speakers, munching Domino pizza, and gulping cans of Red Bull, 10 teams took the stage to showcase their ideas and MVPs.

SEE: 10 tips from mentors at the #SWDub

The teams sure didn’t make the jobs easy for the Judges as the ideas and pitches were nothing short of amazing, especially looking at the fact that all transpired in one weekend. Every team was a winner and the journey only begins but for now here are those that went home with accolades.

Alicia had not plan to pitch at Startup Weekend but got on the stage in the last minute to pitch her idea. Against all odds she came off the most entrepreneurial participant as selected by the judges.


In 3rd place was BeHabit – an app that looks to help parent turn their kid’s good behaviour into positive habit. Not only was the team led by one of the yougest participants at the weekend, it gave an impressive pitch that had the judges nodding and applauding.


Perhaps the people’s choice, Baffle came in 2nd place. The platform is one that allows users sell items but in a raffle-type setup.


Ladies and gentlemen, the team the wears the crown as winners of the November edition of Startup Weekend Dublin is Gift Me! Not only was the team lead by a female entrepreneur, it was one of the 3 startups ideas to actually make a sale and generate revenue.


There you have it folks. Dublin has a new champion but the road doesn’t end here. Go forth and do exploit – building connections, validating ideas, acquiring customers, and changing the world.

Missed out on any of the action? Check out the daily recaps here and here. Don’t forget to check out the Global Startup Battle, Startup Hiking‘s next day out, and the Christmas party for Startups – SUXMAS.

Many thanks to our global and local sponsors, Google for Entrepreneurs, DotCo, Amazon Web Service, Bank of Ireland, Holvi, Tom Crean’s, Dominos Pizza, Burritos & Blues, Red Bull, and FCR Media. Also grateful for our mentors, speakers, coaches, volunteers, and the ever amazing attendees.

It’s been an awesome experience for me and hope it’s been nothing less for you too.

@NubiKay signing out.

10 ideas to be pitched at the #SWDub Finals

It’s the final day at the November edition of Startup Weekend Dublin and the clock gets closer and closer to the 54-hour mark.

SEE: #SWDUb recap from the first and second day.

Starting from 15 ideas, teams have pivoted, rebranded, closed shop, joined forces and here are the final 10 to pitch at the #SWDub Finals.

10. Baffle is an on-line raffling platform, Done-Deal style.



9. Utripia wants to customize your perfect trip


8. Elected allows voters better learn and engage with politicians



7. Cajou connects home cooks with guests around a city



6. Behabit is a parenting aid to turn good behaviour into habits



5. Find Me helps you stay connected to your pet wirelessly



4. Cooler is all about real-time, geo-located, targeted promotions



3. Yes! Buddy Fitness is your motivation mate



2. Gift Me is a fun efficient way crowdfund presents that your friends will love



1. O! Seppe is an interactive, tailored, cost effective staff induction solution

O!Seppe Logo
All the best to all the teams pitching. Follow @SWDub for live updates from the finals and tweet us your favourite ideas using the hashtag #SWDub.