Introducing the 2018 Class of the SAP.iO Foundry, Powered by Techstars Accelerator in Berlin

Announcing Techstars Class 152, the 2018 class of the SAP.iO Foundry, Powered by Techstars Accelerator in Berlin! The programme is focused on B2B and enterprise SaaS companies, with a sub focus on machine learning and artificial intelligence.

We are excited to announce the ten companies that will be joining Techstars for our second SAP.iO Foundry, Powered by Techstars Accelerator in Berlin. We kicked things off this week on September 10th and are looking forward to three months of awesomeness, capped off by Demo Day on December 5th. As with last year, the programme has attracted companies from all around the world, including South Korea, India, Ukraine, South Africa, Russia, Ireland, the UK, and even Germany 🙂

Techstars is the worldwide network that helps entrepreneurs succeed, and strong partners and mentors help make this happen. SAP.iO Foundry programs provide mentorship, access to SAP APIs, SAP technologies, and opportunities for exposure to SAP customers.

We’re so grateful for your support and continued guidance over the past two years. We couldn’t do it without you. We love the amazing startup ecosystem in this city and we know 2018 is going to be a great year for SAP.iO Foundry, Techstars and Berlin.

Without further ado, here are the SAP.iO Foundry, Powered by Techstars 2018 companies:​


Axiom lets you automate business processes, and share them with others, via an AI browser assistant.


BeeInstant innovates the approach to monitoring process by empowering engineers to maximise system performance while minimising the cost.


Clarisights gives marketers end-to-end access to data across their entire marketing stack in a single place.


For data buyers across the globe, Datarade helps to find quality data that drives results.


Kono is the AI-driven scheduling service for enterprises, solving the tedious and time-consuming process of scheduling meetings.


Recotap is a one-tap, AI-driven personalization engine for content publishers.


SegmentStream has created a customer data platform that integrates and unifies all customer information and data stream across the entire marketing ecosystem.


Softcube enables retailers to automatically create effective and high-performing video ads using AI that cover entire product catalogs.

For research teams who want to turn conversations into insights, visualizes and organizes your conversations, enabling more confident decisions up to 90% faster.


weview is a video platform for consumer generated product reviews that is democratizing consumers’ purchase decisions through information sharing.


AMA: SAP.iO Foundry, Powered by Techstars

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AMA: SAP.iO Foundry, Powered by Techstars

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SAP.iO Foundry, Powered by Techstars Office Hours in Munich with Hybris


SAP.iO Foundry, Powered by Techstars Accelerator Information Session in Munich!

The SAP.iO Foundry, Powered by Techstars Accelerator is looking for the next best B2B & enterprise SaaS startups who have integrated machine learning & AI solutions to join our 2018 cohort. Please join the SAP.iO Techstars team and mentors to learn more about our program and join an evening of networking in Munich.


6:00-6:30pm  Registration & Drinks
6:30-7:00pm  SAP.iO Techstars Accelerator – Program Overview

Alexa Gorman, Global VP of the SAP.iO Fund

7:00-7:15pm  The Program from the Mentor Perspective

7:15-7:25pm Introducing the SAP Next-Gen Advisors Mentoring Program for Female Tech Founders

Deepa Gautam-Nigge, SAP Next-Gen Innovation Network Manager – Munich

7:25-7:45pm   Q&A

7:45-8:30pm   Networking (food & drinks)

Office Hours will be held throughout the day before the session. If you’re a startup interested in requesting time to meet with the SAP.iO Techstars team, please request office hours here.

If you have any questions, please reach out to Sanah Ahmed, Program Manager, at

We look forward to seeing you!

SAP.iO Foundry, Powered by Techstars Info Sessions


SAP.iO Foundry, Powered by Techstars Office Hours in Vienna


SAP.iO Foundry, Powered by Techstars Office Hours in Zurich


How Investor FAQ’s Help with Startup Funding


At SAP.iO Foundry, powered by Techstars Accelerator we recently organized a series of great investor workshops with a number of leading Berlin VC’s and our companies. The format was a private AMA style fireside chat/workshop where our founders could ask ‘the stupid’ questions and get personal tips and advice on how to raise money from industry veterans.

We covered several of the expected topics like how to get introductions, the importance of researching your investors and how important it is to prepare your materials in advance (more on this later) but when one investor (the awesome Ricardo Sequerra from Cherry Ventures) talked about the power of a ‘Dynamic Investor FAQ’ document I was sold.

Ricardo told a story of a London based founder who they felt was a master at fundraising. The founder had very effectively used a live Google Doc as their investor FAQ to help win over more investors and build more momentum in their round.

Here is how it worked.

  1. Every time the founder met with an investor, they kept track of the new and unexpected questions they had received.
  2. As this was usually a new question, the founder would often forget to include some important detail in their initial answer or else they would think of a much better answer after the meeting when chatting with their other co-founders and mentors.
  3. Rather than leaving the investor to just rely on their original answer, the founder would then spend more time on the answer post meeting and write up a better, more concise and articulate version of the answer, including any relevant data and links to support their answer.
  4. They would then include this answer in their follow up email to the investor. Saying something like: ‘Thank you for your time today… really enjoyed it… You asked a great question about X during our meeting and I don’t think I did a great job of answering it. Please see the answer I would have liked to have given you. If you or your colleagues have any other questions please let me know or you can see our Investor FAQ document here

The first thing I liked – It helps build a better impression

The founder used this to recover from an unexpected question and have an excuse to follow up and impress the investor with a better answer later. This shows investors that the founder listened to the question and was quick to follow up (a key skill in fundraising and sales). As an investor, I like seeing this level of thoughtfulness and quick follow up with founders.

The second part I liked – It helps build momentum

Every time a new question arose it got added to the FAQ document that had been shared with all other investors they met. So when the founder was sending out their next email update to prospective investors, they could include a section that was called ‘New Investor Questions’ added to our FAQ document with a list of the two or three new questions and a link to the answers in the FAQ. This is a very worthwhile reason to be sending an update… and subtly sends the signal that your round is probably building momentum as you are meeting other investors.

The third part I liked – it helps your investors sell you internally

Once you move past angel investors, you typically have to convince or interact with an investment firm. An investment firm typically consists of other investors and partners that need to be ‘sold’ by your internal champion. This document helps them sell you when you are not in the room.

Obviously, no one knows (or should know) the business as well as the founders so your FAQ’s help ensures internal debates are better informed. I’ve seen firms pull out of deals when they got confused internally on certain core details of a deal and made incorrect assumptions. Yes, this is probably a sign that your internal champion was not prepared enough, but people are busy and a handy FAQ document they can open during a debate can help sway a deal.

Finally, it helps your existing (a.k.a. inside) investors when they are pitching you to other investors. I know I sometimes get the details wrong when talking about my portfolio companies, so a handy FAQ would help me when I get questions from investors I know when I’m trying to pitch your business.

The fourth (and final) part – It helps you communicate internally with your team

I know when I was fundraising I did a great job engaging with investors and managing my pipeline. I was focused on the goal and spent weeks away from the office on road shows to either London, New York or San Francisco.

However, I failed miserably at keeping my team updated on progress and all the new questions and answers I was getting from investors. An investor FAQ document like this would have been a great internal communication tool for my team and new hires. It would have helped them get a real picture of what investors were interested in and how the CEO was answering them. Equally, the team could have helped me answer these questions which would have a) provided better answers to my FAQs and b) helped the team understand and participate more in the funding process.


Fundraising is a dynamic and hectic process with several rapid-fire meetings and deep dives with prospective investors. An FAQ document is a lightweight and easy to manage tool to support your prospective investors, existing investors and colleagues to stay informed and help you close your round and get back to growing your business.

This post was originally published here.

SAP.iO Techstars Webinar #1

We are pleased to invite you to the SAP.iO Foundry, Powered by Techstars Accelerator webinar – this is a great opportunity to learn more about the program, the SAP.iO Techstars team, our mentors and investors and the value our program can bring to the forward progress of your company.

Some topics we’ll cover:

* What is the SAP.iO Foundry, Powered by Techstars Accelerator?

* What happens during the accelerator

* Biggest value for the companies and founders

* Alumni recap

* Tips on how (not) to apply

* Q&A

We’re looking forward to having you join! Please reach out to Sanah Ahmed, Program Manager, at if you have any questions.

Apply here: