The Mobile Industry Evolving

Not so long ago, mobile phones were the platform of the future. Back in 2004, Nokia was the reigning market leader in terms of sold units, the iPhone did not exist and media messaging and cameras on phones were exciting capabilities. It’s fascinating how much the market has changed in recent years and advanced systematically.

Of late, there’s been a lot of talk about virtual reality, and micro gaming industry (casino and betting) have fished opportunities by launching various prototypes like the VR Roulette. Since VR technology allows for the immersive experience it became a sensation quick. Various headsets are available for purchase, and consumers will “terraform” the market.

Much similar to the mobile industry, segmentation of immersive reality will take place determined by the wants and needs of different consumers. E.g. hardcore gamers will be likely to embrace the Oculus Rift, a VR headset, to provide the most stunning and powerful 3D experience. On the flipside, powerful hardware is needed to run the headset, moreover, it has to be tethered to a PC. This is not appealing.

For the casual game player, the Samsung Gear, is more suitable and is cable free but only exclusively compatible with the Samsung phone, therefore it is limiting. Without a doubt, it is a diabolical ploy to get people to upgrade their phones or purchase the company’s phones.

From the development and content perspective, understand which devices will appeal to certain gamers is very critical, making it is essential to develop content relevant and applicable, capable of harnessing the power of the device fully.

Many companies are still toddlers in immersive reality, but not for long since the market is quickly gaining momentum and customer engagement is becoming more familiar, making content targeting possible and easier.

Another exciting technology, with the power to cause some tremors up, is augmented reality or AR. Most will be bewildered to know that the AR concept has been around longer even over a century, in 1901 the author L. Frank Baum spoke of the idea of an electronic display/spectacles that superimposes images onto real life. Only recently has it made advancements.

Consumer products research teams have been utilizing AR for sales purposes, to display these products to prospective clients. For example, a cabinet sales representative can’t bring a 6ft, heavy cabinet to a client’s office boardroom for a sales meeting, instead AR is used to showcase the product in 3D, what better way to showcase the product? Also, soft-drink companies like Coca-Cola use AR when selling to retailers.

Augmented reality has the potential to enhance the world we live in massively. But like many technologies, it has to become ubiquitously available for everyone, before it can be appointed on platforms like online gaming. When this becomes evident happen, AR will have the potential to deliver a richer gaming experience but it’s an exciting prospect.

When you combine AR and VR together, remarkable creations come to life, the Microsoft HoloLens, a device cleverly combining augmented reality (AR) and virtual reality (VR) with the real world, a triple bonanza of some sort. The headset is of high quality and impressive resolution. Moreover, it’s fully wireless no wired connections to a PC is required.

However, challenges, such as loss of privacy, are emerging but this technology is exhilarating. Imagine a future where you person go about your daily activities, like taking the bus and going to the retail store, but not physically but through a set of unique glasses, all your entire experience heightened by adverts, games, communication, etc.

What’s become conspicuous in these few years is that we are no longer talking about the mobile platform as just the latest device. Wearables devices like the HUDs and HWDs are now extending their grasp on the mobile platform, and they possess the ability to greatly influence the communications industry.

Whether it is AR or VR, or something revolutionary to be discovered, new technologies are often dynamic and advancing. Therefore mass adoption is key, as we have observed with the mobile industry, and consumers will ultimately dictate the success of these potentials. With futuristic headsets on sale to the public, it’s just a matter of time before they go mainstream.

Our 5 Favorite Startup Digest Reading List Articles From Last Week

5 hand-picked articles from across the Startup Digest Reading Lists. Sign up to receive great weekly content on various topics from expert curators.


1. My wife is a founder. Here’s how she has helped me become a better investor.

By Steve Schlafman

Digest: Leadership & Resiliency
Curator: Sarah Jane Coffey

“My biggest learning in all of this is the impact of listening and supporting over fixing and controlling. That’s what entrepreneurs need more than anything.” Read More

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2. Your phone’s biggest vulnerability is your fingerprint

By Russell Brandom

Digest: Mobile
Curator: Edith Yeung

If the mold is filled with rubber, you can wear that print permanently, and fool any reader small enough to fit on a smartphone. Read More

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3. The 10 Best Cities for Starting a Business in 2016

By Zoë Henry

Digest: Startup Communities
Curators: Julian Miller, Brad Feld & Shane Reiser

According to a study looking at the resources needed to successfully startup in the US, the Silicon Valley is not the best place to relocate, it’s not even in the top 50. The article lays out some very valid points as to why this is and might even get you rethinking the way you look at your community and its strong suits. Read More

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4. [QUIZ] What’s Your Business Finance and Credit IQ?

By Lydia Roth

Digest: Small Business
Curators: Marc Prosser & Michael Heiligenstein

Here at Nav, we work hard to fuel success amongst small business owners in America by creating financially fit business owners. To help you self evaluate your financial fitness, we’re bringing you our “Business Finance and Credit IQ” quiz to help you test your knowledge.
Warning: This quiz is not easy! But we have plenty of resources to help you discover what you don’t yet know (but would like to know) — take the quiz to find out what that is. Read More

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5. Google commissioned a multi-year study in to what makes the best teams

By Charles Duhigg

Digest: HR & Employee Experience
Curator: Philip Alexander

The key conclusion was that the best teams respect each other’s emotions, and make sure everyone has a chance to participate. On the surface this could sound trivial, but to male this work you have to understand how to create psychological safety. Read More

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Our 5 Favorite Startup Digest Reading List Articles From Last Week

5 hand-picked articles from across the Startup Digest Reading Lists. Sign up to receive great weekly content on various topics from expert curators.


1. Startups Are Everywhere

By Steve Blank

Digest: Customer Development
Curator: Nathan Monk

Steve Blank has discovered SoundCloud and it is a great thing for us he did. Check out his podcasts and information in this episode of ‘Entrepreneurs are Everywhere.’ Read More

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2. Inside Instacart’s fraught and misguided quest to become the Uber of groceries

By Alison Griswold

Digest: Product
Curators: Sophie-Charlotte Moatti & Reza Ladchartabi

The challenge of on-demand companies to become the next Uber. Read More

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3. Facebook Messenger now lets you hail a Lyft car

By Andrew J . Hawkins

Digest: Mobile
Curator: Edith Yeung

Lyft is also expanding its API program, in which developers can use Lyft’s application program interface to embed a button in their apps to hail a Lyft car. The announcement is a sign that API integration is quickly becoming yet another space for these two ride-hail giants to compete with each other. Read More

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4. An unforgettable welcome for your new hire

By Jennifer Kim

Digest: Leadership & Resiliency
Curator: Sarah Jane Coffey

Every time a new employee signs their offer, the team at Lever records a personalized welcome gif. Sometimes it is the thought that really counts. Read More

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5. Spend Time with A+ People in Other Industries

By Hunter Walk

Digest: Startup
Curators: Zubin Chagpar & Chris McCann

“From my experience you’ll find that many of them are open to chatting because they’re happy to talk about what they do and want to learn more about technology. So the quid pro quo is that you go to their office, or set up a call, and say ‘Hey, if you’ll give me 20 minutes to talk about what you do, I’ll share some ideas and trends about where tech may be impacting your industry.'” Read More

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Google I/O and Global Entrepreneurship

My eyes were glued to the Keynote presentation. I quickly scanned the room as Google made more announcements about their global Android expansion, most people appeared disengaged, waiting to hear more about products that would affect them immediately. Android One, a smart phone that would use less cell data with faster speeds for spotty third world networks struck an empty chord with the crowd. However, I grew excited about the possibilities this would bring to areas that lacked true access to the grid.

Mobile GrowthGoogle is truly trying to encroach their software and technology in developing countries to help inspire innovation, by providing as many assets as they can, so individuals can help themselves become entrepreneurs. Many pockets of the world have yet to reach their full potential, areas such as Indian, Indonesia, and the Philippines are experiencing intense mobile growth. Google is ready to take these regions by storm and help individuals modernize their countries with the help of their tech and software. Let’s start by examining Google’s strategy in these developing countries and how one person can become an entrepreneur with just a phone in their hand.

Over 1.2 Billion phones are expected to ship to developing countries within the next year, the majority of which will be Androids. Not surprising considering the cost of an Android is extraordinarily cheap compared to an iPhone. Possession of a smartphone is still considered a luxury in rural areas, where ten percent of a person’s income goes to the phone itself. The technological needs are so great in these areas there are reported businesses where individuals race over to nearby towns with electricity to simply charge phones.

Google’s release of Android One is but a stepping-stone, the software giant also announced changes to its features allowing Maps and Youtube to work offline. Thereby diminishing cell data usage for impoverished users, many of which still rely on SMS. Imagine poor farmers saving videos on agricultural upkeep without economic detriment, or refugees crossing foreign lands using offline Maps to safely guide them to their asylum. The kicker here is that Google and Android will go one step further and give the entrepreneur an online market place and the educational tools necessary to succeed in the global market.

Android Nano Degree, and the Cloud Test lab were also announced at Google I/O. The ramifications of which are enormous. Individuals who aspire to be developers can take a Nano Degree course for $200 dollars online and pursue scholarships if they lack the economic resources. This is an enormous push for online education especially in areas that lack access to human resources that can teach these valuable skills. While the Cloud Test lab allows full-fledged developers to test their apps, without having the device on hand or even phones allowed in the country! The costs in savings are enormous in resource strapped areas.

Google also announced the creation of Developer pages, were people can view apps by person, similar to a market place where people can walk around and see what is laid out virtually by stand. Well what about marketing? Have no fear. Google also announced the Universal App campaign that will automatize the marketing for home made apps. Imagine new developers across the globe creating apps for their people, because access has become easier and supportive. A girl in Indonesia can purchase an Android One phone, take the Nano Degree course online, and within a few months test her app idea in the Cloud Test Lab. If she is successful she can create her own Developer page and have Google market the app for her. Just within the course of a year, she can become an entrepreneur.

Android OneAs much as Silicon Valley continues to praise itself for innovation, very few companies have managed to create substantial change in developing worlds. Change has to come from within. You can create an amazing app in a first world country and transfer it over to a third world, but basic access, resource constraints, and cultural obstruction continue to hinder expansion. Android and Google will pave the way for more and more entrepreneurs across the world to enter the digital global arena in their own terms. If you are someone who lives in a developing country it is worth your time and money to invest in the Android/Google ecosystem. The technology, support, and resources are now available to use and implement. Go change the world. Your world.

Building real-time tracking, targeting and bidding for mobile advertisers: an interview with Tamome

Tamome is a mobile advertising & technology start-up that delivers the right ads to the right people at the right time using real-time techniques.


Jonathan Webb, has built the product strategy, roadmap, engineering team and platform from a high level concept and no heads to an efficient development organisation that designs, builds and supports the systems that the sales, marketing and operations teams rely upon 24×7. He will be available during the Startup Weekend Art as a coach. Follow Tamome’s development on twitter.


What is Tamome, how does it work and what’s your job?

Tamome is a solution for advertisers and advertising agencies. With Tamome they can target campaigns at audiences on mobile devices, measure the effectiveness of their campaigns and continuously modify their targeting and spend to optimise the campaign.

To do this we provide real-time tracking, targeting and bidding on impressions (places to put ads) which requires serious custom built big-data software systems that we develop in-house.

My job is to understand Tamome’s and our customers’ needs, then translate the needs into a UI and architecture that our engineering team can understand, build and manage. The end product must make our users happy in their quest to optimise and deliver the advertisers’ campaigns.

Put really simply – I figure out what we need to do, how we will do it and then ensure my team can, and do, deliver it.


Where does Tamome fit in mobile advertising?

Tamome helps the media industry optimise advertising on mobile whilst the world is going mobile – fast.

To do this we get the right ads to the right people at the right time, and that means that

1: End users receive less irrelevant ads

2: Advertisers increase their ROI

3: Publishers (the people with places to put ads) receive more each time they show one of our ads


Who are your customers?

Anyone wanting to advertise effectively on mobile anywhere in the world. We are currently running campaigns for mobile network operators, car manufacturers, double glazing, glasses, contact lenses, supermarkets and games developers. These are running in the UK, Europe, USA, South America and Asia.


How has media advertising evolve?

The traditional print media industry evolved over the last 20 years to support desktop advertising. Initially buying and selling impressions, then clicks in bulk. As in, ‘I’ll take 1 million clicks on the telegraph this month at $0.20 per click please’. That was disrupted by real-time bidding models about 7 years ago. Each time there’s an opportunity to show an end user an ad, the opportunity is put up for auction and the highest bidder gets to put their ad in front of the user. All within a fraction of a second.

Now we’re in another disruptive period as mobile becomes so prevalent for most people.

It’s harder to figure out what’s happening on mobile, it harder to grab users’ attention and get them to ‘do something’ and there’s a bunch of additional user data that might help you decide which ads to send them.

All this is disruptive to the business models of the exiting agencies. They need to think differently for mobile advertising and stay up to date with bidding technologies.

Tamome is coming at these problems from a purely mobile perspective. We’ve got no desktop legacy to worry about and we’re running real campaigns so that we can learn and develop our platform fast and in a way that is perfectly suited to mobile. We’re responsive, agile and mobile focused.

See the UI and features below. Click on picture to enlarge.

Capture3 Capture2

This all seems to need a lot of clever analysis and user-friendly front-end UI, how did you develop your solution?

We leveraged several 3rd party systems to bootstrap fast and then built our UI, custom mobile tracking and analysis tools on top of that. We’re prototyping, testing and building a real-time bidding system that involves programmatic buying and that uses regression analysis and Bayesian statistics to figure out what inventory to bid on, when and for how much. All in a fraction of a second. Think of it as a stock market, but with each share worth a significantly different amount to each bidder.

Other people are building similar systems (there wouldn’t be a market if they weren’t) but we aim to do it faster and better, so it’s down to maths, algorithms, fantastic software engineers and a deep understanding of what campaign managers really do.


OK, sounds like you need an army of math geniuses and software engineers, how did Tamome come to be?

If you want to get to market fast and not spend a fortune developing systems you have to borrow, rent and leverage. We only develop our own tech if, allowing for the opportunity cost, it is cost effective to do so. It’s also not just about our tech but infrastructure as well. Don’t spend time and effort building, configuring and running bug tracking and agile tools when they are available as low-cost online services.


So what are the guys in your team good at?

Business strategy, product strategy, team building, team leading, product management, system architecture, software architecture, UI design, graphic design, agile, lean, UI development (PhP), back-end development (C++), Linux administration, sales and campaign management (as input).

We stay sane thanks to our partners (home and work), and having a huge dose of flexibility, willingness, pragmatism and a sense of humour.


What advice would you give to budding entrepreneurs?

It’s a long slog, keep at it.

It’s very rewarding (but not financially).

A good developer is 10 times more efficient than a poor one, will take up less of your time and will be far better company in a small office. Make sure you hire the good ones and don’t get overruled for budgetary reasons.


Have you got an idea for improving how we fund, make, share and enjoy art and culture?

Tax breaks are available as are some development grants through the technology strategy board (TSB) if you are developing new technology.

Find a business model that works for you where you provide a paid for service, and have that fund your technology development. That way you have an income stream and get to learn from the staff who are running the service about what happens in the real world.

Technology has a heartbeat called ‘Moore’s Law’ which drives the amount of computing power available for a fixed cost to doubles every 18 months or so. There is a similar heartbeat to screen sizes, screen resolution, network bandwidth, storage capacity etc.  Find a niche that is currently hard to implement now because of the computing power required. By the time you’ve figured out how to do it and got most of the way there, the computing technology cost will have reduced dramatically and you will be well positioned to exploit it.


How could the work you’ve done in your company be relevant to art promotion and enjoyment?

Mobile technology is getting more and more prevalent. Get your art, installations, guides and advertising onto mobile in a form that is easily accessible, works on all the major platforms (apple iOS, google android, windows mobile) and tailored specifically to mobile.

For example; run mobile advertising campaigns that let you target your audience based on current location (near a gallery or show), network connection (on wifi – probably at home, in a café or work), time of day (5pm – probably at work heading out of the door). Think carefully about how you might target the right audience, take them to a brief mobile optimised site then make them a compelling offer (‘2 for 1 at the Southwark Gallery 5pm-9pm with this code’).

Inspired? We look forward to seeing you at the Startup Weekend Art London in October!

When the Internet of Things makes artworks smart

Mark DarbyshireMeet Mark Darbyshire, Managing Director at tagsmArt.



What is tagsmArt?

tagsmArt brings groundbreaking NFC (near field communication) technology to the creative sector. We work with artists, galleries, art fairs/projects, dealers and collectors to help promote, track and authenticate artworks of all kinds. tagsmArt represents the future of authentication and promotion of art employing NFC smart phone technology.

Our industry standard digital labelling system enables the creation of a persistent, live web profile and community for each work. End-users are able to interact with artworks using their smartphones or tablets. This can be physical by tapping an NFC enabled device on the smart label located on the work or associated signage.

Our wireless beacons for galleries and other spaces can also provide information to end-users remotely via our dedicated iPhone and Android App. Visitor movement can be tracked using our beacons.

In addition to distributing content, galleries and artists can offer related works, prints and merchandise for sale via the platform.

Our technology can also be used for inventory control, tracking and management of provenance information.

Here is how it works:

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What can tagsmArt help with?

  • tagsmArt directly addresses the evolving nature of the art business by encouraging the use of new technology and delivering smart solutions to the promotion, tracking and provenance of artworks.
  • tagsmArt is a powerful sales tool for artists and galleries. Sales of works of arts can be increased by providing customers with engaging content at the point of display and via works subsequent to sale.
  • tagsmArt offers improved consumer intelligence and service opportunities to customers by providing beacons for deployment in galleries, at events and other sites.
  • tagsmArt helps reduce the cost of marketing to consumers by providing a turnkey solution for publishing content to smartphones. This is also a paper-free and more eco-friendly approach to marketing and promotion.
  • tagsmArt helps to increase the value of authenticated items by providing a recognised, secure record of origination, ownership and provenance. This allows peace of mind for buyers that they are purchasing a genuine artwork, complete with an encrypted tamper-proof tag that can be used to verify the authenticity of the artwork at any future point.


Who is it for?

We work with artists, galleries, art fairs and projects, museums, dealers, collectors, corporate and public art advisors, art colleges and students, photographers, printers of photography and fine art… the art world at large!


How disruptive is your business? What do you do different from traditional/other solutions?

tagsmArt is at the cutting edge of the technological revolution underway in the art world. Our services are designed to meet the demands of existing and emerging art markets.

Our services are paper free and as such ecologically sound. Our platform gives end-users the opportunity to store and retrieve specific information about an artwork on their mobile device for later review or to share with work colleagues, family or friends. It allows a bespoke end-user journey through artworks and acts as a neat mobile storage system, which eradicates the need for carrying around wads of physical promotional materials.


Have you borrowed (and improved) tech that is more commonly used in other industry sectors?

We have adopted Near Field Communication (NFC) technology, adding our own security layer and developing proprietary physical ‘smart label’ formats. 


What type of skills do you need to develop your solutions/products?

tagsmArt is a synergy of technical and art world knowledge. We have a dedicated team of developers whose technical skills include mobile web and application development, security architecture and server-side database and API development. Equally integral to tagsmArt are our team members with a sound understanding and knowledge of the art world and expert account managers with the necessary sales and marketing skills to take the product successfully to market.


How did you choose and create your team?

We have drawn together experts from the tech and art worlds, as mentioned in answer to question 6. Myself and fellow Director Steve Cooke head-up the tagsmArt team.

I have 20 years’ experience working with galleries, artist and collectors at the highest level of art fabrication and fine art picture framing. I have an international spread of clients including Gagosian and White Cube Galleries and work closely with artists such as Damien Hirst and Tracey Emin. This, coupled with the software development skills of Steve Cooke, led to the creation of a strong tagsmArt team.



What are the top trends you see happening right now in your area of expertise?

The art market is expanding online at a phenomenal rate. Many more art sales are being made via the internet without buyers seeing the physical work.

Although the art world has been a little technology averse to date this will not be the case in the future with galleries, artists and collectors engaging with the art market via emerging technologies, such as ours. This expansion via the internet will see a de-mystification of the art world and lead to a new accessibility where art becomes available to a larger, more diverse public.  

The ‘Internet of Things’ is a popular topic and closely relates to our work on ‘smart artworks’.


What advice would you give to budding entrepreneurs?

Enthusiasm and energy before money will win the day but also by using customer-centric methods to develop and test your solution.


Have you got an idea for improving how we fund, make, share and enjoy art and culture?

Education is key to engaging a larger audience with the art world. Technologies such as tagsmArt’s will play an important part in opening up the art world to a wider audience, offering comprehensive and insightful guides for the art enthusiast and the inquisitive onlooker.


How could the work you’ve done in your company be relevant to art promotion and enjoyment?

What tagsmArt offers could not be more relevant to art promotion and enjoyment! In summary, tagsmArt gives the user (gallery, collector etc.) a platform through which to share artwork specific information directly with end-users via their mobile device. The viewer is given the opportunity to interact with artworks via ‘the tap’ (using an NFC enabled device) or by way of our App, as they explore exhibits. It allows users to be taken on a personalised art journey and choose and save information about specific artworks they wish to revisit remotely and explore further at a later date.


Inspired? We look forward to seeing you at the Startup Weekend Art London in October!

How Mobile Is Changing The Event Experience

This article was originally published on Forbes

For every flower-crowned, hippie-flavored photo that hit your Facebook feed this year during Coachella, you have an event organizer to thank.  For every dinner party that you brag about on Instagram, or every free gallery that you tweet about, an event planner somewhere deserves a pat on the back.

American students, entrepreneurs and artists each seek the occasions and communities in which they do their best work. In the bars, lecture halls, and hotels where these individuals gather, there is evidence for a growing sector of the American economy.

This economy includes the smartphone technologies that make taxi rides more productive and cute doggies more shareable. It also includes the job sector responsible for organizing the food, Ferris wheels, and tech celebrities that may appear at your next work event.

It is the marriage of these developing sectors– that of mobile technology and event organization– which will define the next five years of how you attend social and professional functions.

FounderShotKarl White, left, and Todd Goldberg are the cofounders of event-management app Eventjoy

The Bureau of Labor Statistics ranked ‘Meeting/Event Planner’ as the fourth most-rapidly growing job title in the United States in 2012. Labor metrics have also indicated sustained growth in the events market since 2003, and with the help of a burgeoning tech-sector, domestic event planning is projected to grow by an additional 31,000 jobs through 2020– an increase of approximately 43%.

Most Americans will attend (or plan) a variety of professional, academic, and commemorative gatherings during fiscal year 2015, and a growing majority will do so with smart phones in-hand.

“I think we’ve chosen correctly in our focus on mobile… Smartphone penetration has already surpassed two-thirds of all US mobile subscribers [and] this trend will only continue to grow,” Todd Goldberg, a cofounder at mobile-app Eventjoy said. “It means exciting things for both attendees and organizers.”

Goldberg and partner Karl White founded Eventjoy in 2013 to coordinate event hosts and attendees through their smartphones. Eventjoy has recently added an ‘organizer app’ to their offering for planners, including a simple interface with which to check guests in, track sales, and receive push notifications.

Eventjoy serves as a fee-free ticketing solution for planners, and has predominantly focused on attendee-users in the past. It has been implemented at more than 2000 events in 14 countries, and takes advantage of new, smartphone-enabled planners in the workforce.

“We reach out to organizers and offer our mobile product for free, as a way to complement their ticketing solution,” Goldberg said. “Very few events offer a mobile app for guests to stay connected, and there are naturally higher expectations at tech events because attendees are more of the early-adopter type.”

There are also naturally higher pressures on attendees who don’t want to be at an event. These are the attendees who would rather be at the hotel after a day of conference participation, than attending the non-mandatory procession of stand-ups, happy hours, and executive-led flash mob dances that often occur in the wake of a long workday.

“If you can better organize the small activities that accompany a big conference, it alleviates a lot of stress for the attendee,” Goldberg said. “We’ve been successful in [conference-organization] by meeting attendees on their phones, and we want to do the same for organizers.”

Eventjoy gives attendees and hosts the ability to prioritize events while on the go, and accurately judge the time commitments of their schedule. They can use the app to provide feedback to hosts, navigate unfamiliar workspaces and interact with a team’s holistic schedule of events. Goldberg also noted that when planners oversee a series of events, mobile coordination with their clientele works to increase engagement.

Eventbrite, a forerunner and direct competitor in ticketing and curating events, has recently diversified into hardware and field support for event organizers. Like Eventjoy, Eventbrite allows users to search, buy admission to, and follow the events of their choice.

“We operate in a competitive space,” Goldberg said.“We observed ‘a race to the bottom’ in regard to ticket fees, and saw the fee-free option as a great opportunity…[additionally] it’s our focus on mobile that sets us apart.”

The event-planning sector will predictably continue to search for easier ways to gather feedback data, and lower the cost of administering events in a crowded market. Mobile is poised to offer event planners an easier means of oversight, and event attendees an easier means of saying thanks.

And while this might not make going to Coachella any cheaper, it may help develop a next wave of technologically integrated social events.