Townsville is Collectively Starting Something Creative

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You need a great team when building a startup, and between team members many hats are worn.  One common skillset in startups is creative work – from creating effective online platform formats for tech-based products, to designing products and packaging, to advertisements and more.

So who in the North is at hand to add their creative expertise?  And who in the Northern Australian creative industries is tapping into the region’s growing startup community, understanding its needs as the concepts grow?  These are the questions that led to a great ‘cross-sector mingle’ event between Startup Townsville and the Creative Industries Sector at JCU City Campus recently.

As luck would have it, both groups had arranged events in the same building on the same night.  This was too good an opportunity to miss!

Over a few drinks and nibbles, techies and entrepreneurs met graphic artists, film makers and more.  We talked about the creative process, the benefits of talking early when developing a concept, and some of the common challenges faced by both sectors here in the North.  But what was clear is there is strength in collaboration, and these two sectors are a great match to support, inspire, share and grow together here in the North.

The  Startup Townsville Community would like to extend our thanks to Eileen Larsen and Alex Christopher from JCU’s School of Creative Arts for opening the doors to our yearling community group and we look forward to working together more in the future…to create something great!

Did you miss the last Startup Townsville event?  Don’t fear!  We will be holding another one on 7 October, at JCU City Campus with a focus on idea generation in preparation for this year’s Townsville Startup Weekend on 20-22 November.  Head over to  for more info.

Until then….stay creative

Lauren Heritage-Brand

Co-organiser, Townsville Startup Weekend 2015

5 reasons to attend a Startup Weekend

Mercedes Caño, is part of the entrepreneurial ecosystem in Mexico City. Born in Spain and with a very special accent she shares with us her experience at the Startup Weekend DF – Creative Industries, of which she heard of through Startup Weekend México’s FanPage.

“I made the decision to go, because it was an initiative focused on the Creative Industries, a topic I feel deeply passionate about. During the weekend, I felt great, it was an extraordinary experience and I realized what I could achieve in only 54 hours. I also met people during the event, and made interesting synergies with them. It was very fun.” She says about the Startup Weekend.

When I asked what she liked the most, she answered with a smile and said the environment and the enthusiasm of the people is awesome, and she states the format of the event is very complete.


These are the 5 reasons to attend a Startup Weekend according to her:

  1. It’s not what you expect, and is so much more fun than you imagine.
  2. You discover your abilities in 54 hours.
  3. There’s a challenge to advance and create a product in a limited time.
  4. Meeting new people with whom you have things in common and creating interesting bonds.
  5. Inspiration and the will to learn.

Momentoteca, is the name of the winning project of the Creative Industries Edition, the idea came to Mercedes, from the relationship she wants to build with her niece, who lives in Spain. She wants to be more involved in her education and have the possibility to teach her things she likes whilst potentiating her creativity.

The main objective of the startup is connecting people through a platform that can achieve the humanization of technology, that helps them grow.

She says, “I’d recommend the program (SW) to my friends because I think is interesting to discover all the capacities we have, the experience was very positive.”.

To know more about Startup Weekend go to: . If you want to participate in other UP Global programs, go to:

5 Razones para asistir a un Startup Weekend

Mercedes Caño, forma parte del ecosistema emprendedor en la ciudad de México. Nacida en España y con su acento tan especial, nos cuenta su experiencia en el Startup Weekend DF – Edición Industrias creativas, del que se enteró a través de la página de Facebook de Startup Weekend México.

“Decidí ir por que era una iniciativa enfocada en las industrias creativas, tema por el que me siento apasionada. Durante el fin de semana, me sentí excelente, fue una experiencia extraordinaria, y me dí cuenta de lo que soy capaz de hacer en 54 horas. Conocí gente durante el evento, y con esas personas tuve la oportunidad de crear sinergias interesantes. Fue muy divertido.” dice acerca del Startup Weekend.

Cuando le pregunté ¿Qué fue lo que más le gustó? con una sonrisa me dijo que el ambiente y el entusiasmo de la gente que se vive es espectacular y dice además que no cambiaría ninguna parte del formato del evento.

Estas son las 5 razones para ir a un startup weekend según Mercedes:

  1. No es lo que esperas, es mucho más divertido de lo que imaginas.
  2. Descubrir de lo que uno es capaz de hacer en 54 horas.
  3. Ponerse el reto de avanzar y crear algo en ese tiempo límite.
  4. Conocer gente nueva con la que se tiene cosas en común y crear conexiones interesantes.
  5. Inspiración y ganas de aprender.

Momentoteca, el proyecto ganador de la edición de Industrias Creativas, nace de la relación que tiene Mercedes con su sobrina, ella quiere estar más involucrada en su educación y tener la posibilidad de enseñarle cosas que le gusten, además de compartir con ella y potenciar su creatividad.

El objetivo de este startup es conectar a las personas a través de una plataforma que humanice la tecnología, que los ayude a crecer.

Ella dice: “Yo recomendaría el programa a mis amigos por que creo que es interesante descubrir las capacidades tan amplias que tenemos. La experiencia fue muy positiva”.

Para conocer más acerca de Startup Weekend, ingresa en Si quieres participar en algún otro programa de UP Global, ingresa en