Preparing for Global Startup Battle With 2013 Women's Circle Winner, Adlet

Global Startup Battle (GSB), the largest startup competition in the world, is coming to a city near you. With over 15,000 participants last year from over 40 countries, the buzz for this year’s event is building.


As you prepare for 2014’s Battle, we asked a few of last year’s winners what it takes to master this global competition.

Meet Emma Coles, CEO and Co-Founder of UK-based Adlet, an ad platform that allows independent bloggers to sell ad space to small businesses. Last year, Adlet won GSB’s Women’s Circle competition. Their prizes included a trip to Atlanta, Georgia, to meet with Coca-Cola business executives to help propel the startup forward.

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Adam Curtis, Software Developer; Emma Cole, CEO; Tom O’Brien, Marketing (Missing Chloe O’Connor, Marketing & Social Media)

Adlet’s solid teamwork and simple-to-use product idea created a winning platform. Emma shares her advice on how to come up on top of this year’s competition:

Adlet, GSB, Global Startup Battle

1. Hustle.

Teams are voted on by the world’s public. If you want to move forward to the next round, you need the votes. This means that you have to do two difficult things:

  • Sell your idea to people, and;
  • Get them to vote!

Your team really has to work hard to get the votes. It’s not easy. But this is not only beneficial for winning GSB – you’re also experiencing what it’s going to be like selling your product once it goes live.

2. Every second counts.

Every team has to submit a video entry to be considered for GSB. Your video is really important. It doesn’t have to be done by a professional – we shot ours on one of our phones. We made sure we took the time to write a good script, though. You need to tell your story, and a compelling one at that. You’ve only got a minute, so every second counts.

Take time to watch similar length pitch videos. Get ideas of what works and what doesn’t. Make sure you include all of the necessary information and follow the judging guidelines.

3. Now you have a running start.

Adlet has had a really great first year after winning the GSB Women’s Circle. Startup Weekend and GSB have given us an amazing opportunity to move Adlet forward quickly. We’ve had a fantastic response from the press and our customer base. User sign-ups are going amazingly well.

We just met with executives at Coca-Cola last week as part of our GSB Women’s Circle prize. Thanks to GSB, we have the support and momentum to turn this startup into a real business.


Presenting the 2013 Global Startup Battle Winners

Thank you to every team who participated in Global Startup Battle 2013. Each and every one of you helped in making GSB the biggest startup battle in the world. We are honored to congratulate the winning teams on this accomplishment!

GSB spanned across 40 countries. With 167 events globally and 15,000 participants…the teams below made it through a grueling process of Startup Weekend voting, judging and pulled through to be your GSB 2013 champions!


The Champion’s Circle Powered by Google for Entrepreneurs
ChampionPawly – interactive digital pet toy


1st Runner Up: iTravey – submit your dream trip, agencies will come to you
2nd Runner Up: Morshid – a system for the unassisted mobility of the visually impaired

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Circle Champs:

The Women’s Circle Powered by Coca-Cola and the 5by20 Team
Winner: Adlet – an ad platform which makes your advertising easy

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The Innovator’s Circle Powered by .CO
Winner: – users can create, print and share custom vision boards

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The Activate Circle Powered by AWS
Winner: Life Capsule – a pill box that tweets
1st Runner Up: Griflens – interactive story beads
2nd Runner Up: GymSight – exercise smarter

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The E-Commerce Circle Powered by Bigcommerce
Winner: GardenGenie – personal gardening companion

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Thanks to everyone who participated in GSB! Remember, we’re here to support all of your teams, not just the winners. Email to get in touch with us!

We will be releasing a GSB infographic soon detailing everything that happened during #GSB2013, so be sure to check that out and share.

The Winner of Global Startup Battle's Women's Circle powered by Coca-Cola is Adlet.

We are proud to announce the winner of the Women’s Circle powered by Coca-Cola and the 5by20 Team.


Adlet – an ad platform which makes your advertising easy. Adlet makes it quick and easy for small business and independent bloggers to buy and sell ads.

Check out these prizes!

  • Up to $10,000 to travel to meet Coca-Cola experts who will support Adlet in building their startup idea. Meet at Coke HQ in Atlanta or somewhere near the team!
  • A meeting with Coca-Cola Women Executives who will help Adlet hone their idea and be successful long-term.
  • Adlet gets to pick the mind of an entrepreneur celebrity via Google+ Hangout. Ask them anything!
  • All teammates will get directly connected with people and resources that will help them be successful.

Congratulations to Adlet and all the Women’s Circle participants! Remember, we’re here to support all of your teams, not just the winners. If you think there is something our team can help with, don’t hesitate to email to get in touch with the team. Congratulations all!